Create Ad Set “Promoted Object”
The Promoted Object is required for certain campaign objectives.
The below table outlines the required Promoted Object fields based on the Optimization Goal.
| Optimization Goal | Promoted Object Field |
|---|---|
| CONVERSIONS | * Pixel ID (Conversion pixel ID) * Pixel ID (Facebook pixel ID) and Custom Event Type * Pixel ID (Facebook pixel ID), Pixel Rule and Custom Event Type * Event ID (Facebook event ID) and Custom Event Type * Application ID, Object Store URL, and Custom Event Type for mobile app events * Offline Conversion Data Set ID (Offline dataset ID) and Custom Event Type for offline conversions |
| PAGE_LIKES | * Page ID |
| OFFER_CLAIMS | * Page ID |
| LINK_CLICKS | * Application ID and Object Store URL for mobile app or Canvas app engagement link clicks |
| APP_INSTALLS | * Application ID and Object Store URL |
| OFFSITE_CONVERSIONS | * Application ID, Object Store URL, and Custom Event Type (Standard Events) |
| PRODUCT_CATALOG_SALES | * Product Set ID * Product Set ID and Custom Event Type |
| LEAD_GENERATION | * Page ID |